Your brand is not what you say it is, it’s what they say it is.
The good news is, we can influence what they – your customers – say.

I define what your brand stands for and create a cohesive brand experience that connects with your target customers’ hearts and minds.
I do this with a deep understanding of human behavior, resourcefulness, curiosity, a systems-mindset and imagination.

For examples of how I apply insights on human behavior to branding, check out the blog